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FAQ
What is culture design?
It’s an intentional approach to building company culture as a product + user experience. Inspired by business challenges, values, and team feedback, I design unique strategies rooted in data and humanness.
Why did you start consulting?
Everyone deserves a safe, inclusive, and growth-minded work environment. That's what I build; consulting allows for a broader impact.
Who is this for?
Culture design is for founder-led startups.
- First-time founders who are overwhelmed with or unsure how to create a cultural foundation
- Startups ready to make their first hires, but don't need a full-time Head of People
- Founders who know the value of culture and want to set things up from the beginning
- Startups that mis-hired, over-hired, or damaged their reputation as an employer and need to reset
- People leaders who want additional support or coaching to elevate the People function
Who benefits?
Employees want a culture that reflects them in it. Companies crave smart, energetic talent. Both benefit by supporting an inspired employee experience.
Why you?
I'm an artist in the corporate world. My eclectic background involves experience in events, marketing, and people ops, and is mixed with a creative writing, history, and philosophy education. I've woven these experiences together to craft notable + unique company cultures for companies such as Match Group, Square Root, Osano, and Grocery TV.
What is it like to work with you?
I've been told that working with me is like paint-by-numbers for business. I have ~20-years of experience helping tech companies and startups become award-winning. To do that takes honesty on both sides, so expect to be challenged and introspective. I'm an intuitive person, so you may find that I spot a problem that you haven't seen yet, but that's why you hire me. At the end of the process, you'll have a culture that's not only award-worthy, but also one that's inventive and just as cutting-edge as the products you seek to build.
Why do you like building company culture?
I believe everyone should feel safe at work, be free to be their authentic self, and grow in an environment without hate and prejudices. It’s hard to create these empathetic + feminine cultures while staying true to the company spirit. I can help.
Can you do company sessions of your
work healing program?
Yes. Companies can partner with me to offer Work Healing sessions to their team in a group or 1:1 setting. This typically happens after a major event such as a lay-off, acquisition, or leadership change. My goal is to get your teams back on steady ground. For that reason, company sessions tend to work best paired with a consulting engagement.